Day 3 of 7 AIs I use as a PM:
Figma AI.
I’m not a designer.
But as a PM, I need to think visually.
Because users don’t experience your strategy.
They experience screens.
Flows.
Buttons.
Empty states.
Confusing onboarding.
Tiny moments where they either get it or leave.
Figma AI helps shorten the gap between:
“I have an idea.”
and
“Here’s what this might actually feel like.”
That matters.
Because words can hide confusion.
A mockup exposes it.
You can write:
“Users will upload a resume and receive personalized feedback.”
Sounds clean.
Then you map the flow and realize:
Where do they upload?
What happens after?
What if it fails?
What does good feedback look like?
What is the next action?
Where does trust get built?
That’s where product thinking gets real.
I use Figma AI to explore early layouts, generate rough directions, and make conversations with design more concrete.
Not to replace designers.
To show up less empty-handed.
The best PMs don’t need to be designers.
But they do need taste.
They need to understand friction.
They need to see where a user might get lost.
Because a strategy that doesn’t survive the interface was never really a strategy.